International Marketing Executive

Description

ASA Recruitment are looking for an International Marketing Executive for our Public Sector client. This is an excellent opportunity to progress into your next temporary assignment. This is a hybrid position, however, you may be required to travel to offices within Scotland when required.

Our client has an ambitious program of international marketing activity to deliver over the coming months. Your job will be to work alongside staff members of the Marketing and Engagement team and other colleagues to ensure delivery of the plan. The role will involve development and delivery of a number of related projects and activities which are part of the International Marketing Plan covering the period up to the end of March 2023.

Responsibilities include:

The key task for the contractor role includes working as part of a small project team working in conjunction with our lead generation partner and creative agency to deliver the following;

• Planning, development and activation of the International Growth Pipeline and Demand Generation Marketing project, working with the appointed strategic partner. This project is a new, additional and critical component of the international plan and has a significant budget of £300k which may rise to c£900k
• Research, planning, testing and development of a Trade Marketing approach to support the generation and realisation of new market opportunities, aligned to the trade plan, opportunity plans and the goals of the client’s Export Growth Plan.
• Marketing Toolkit development – further refinement, development and ensuring adoption of marketing tools and assets which are designed to digitally enable and equip our operational SDI in market executives.

Requirements:

• Educated to degree level or equivalent, and ideally a professional marketing qualification from a recognised professional body such as the Chartered Institute of Marketing or similar.
• Planning, testing and developing B”B demand generation and lead nurture campaigns, analysing key metrics, and identifying opportunities to increase and optimise campaign performance.
• Understanding of content strategy, planning, development and production of assets in a b2b context.
• Briefing and managing external agencies.
• What now? If this sounds like the opportunity you have been looking for please follow the link below.

ASA Recruitment is one of Scotland’s largest independent multi-sector recruitment agencies. We specialise in providing effective tailored solutions for permanent, contract and temporary employment requirements for our Clients and Candidates. We are members of the REC and are ISO certified.

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